Ok so why do I need you to do social media for me? I'm sure you have asked this. Frankly so have I. Let's start with 1.65 billion reasons. 1.65 billion is the total amount of social media profiles, with around 1 million added each day. Now that’s potential exposure! But, for exposure to be worthwhile, it must be managed properly. It must have purpose and focus and action! I used to belong to a philanthropic group. At each meeting, in a room filled with 80 to 100 type-A perso
If your team didn't make it, you're probably watching the Super Bowl for the ads and the half time show. This year the peak number of Super Bowl viewers came in at 115.5 million. Nearly 5 times the average number of Sunday Night Football viewers (21-23 million viewers). For some of us, the Super Bowl is an amalgamation of everything branded and messaged that follows a mission. Whether you've sat down and consciously gone through the exercise of writing a mission for your c
You know when you hear a song or read something that is so irritating you have a physical reaction? I've noticed recently that social media is the catalyst to my new tick. The twitch of my neck that throughs my head to the side, uncontrollably. And it isn't the usual garbage on SM that makes me tick and shrug my shoulders as I ask myself why am I spending this much time reading about crap I don't care about! (And yes, Social Media is one of our biggest service offerings h
I've fallen in love, again. I love love love Louis Vuitton (total guilty pleasure). It's crazy. For all I know Louis is the biggest a$$hole on the planet, but I spend an unhealthy amount of time searching for one of his overpriced pieces of canvas and leather the size of a placemat. So why? I ask myself that every time I come dangerously close to clicking "place order". What are you doing, this is the cost of a plane ticket to California, I yell at myself. So I don't click.