It struck me recently that there is in fact, real value in hosting parties during what is typically viewed as a more serious interaction with prospects.  

Typically trade shows follow the same MO. Day one - vendors wake up at the crack of dawn, put on their suits and speed walk to the registration st...

Ideas for trade show social media planning

Ok so why do I need you to do social media for me? I'm sure you have asked this. Frankly so have I. Let's start with 1.65 billion reasons. 1.65 billion is the total amount of social media profiles, with around 1 million added each day. Now that’s potential exposure!

But, for exposure to be worthwhile...

If your team didn't make it, you're probably watching the Super Bowl for the ads and the half time show.  This year the peak number of Super Bowl viewers came in at 115.5 million.  Nearly 5 times the average number of Sunday Night Football viewers (21-23 million viewers).  For some of us, the Super...

You know when you hear a song or read something that is so irritating you have a physical reaction?  I've noticed recently that social media is the catalyst to my new tick.  The twitch of my neck that throughs my head to the side, uncontrollably.  And it isn't the usual garbage on SM that makes me t...